Domain 2 Lesson 2.1 Marketing Process

Marketing is the promoting of products and/or services, including market research and advertising.

• True

• False

Digital marketing focuses on leveraging or maximizing the internet to market products.

• True

• False

Which type of platforms are primarily used in digital marketing?

• News forums

• Reddit

• Social Media

• E-commerce

The process of improving search results and helping your website or page move up on the search results page is known as _________________.

• Search Engine Optimizing

• Search Engine Optimization

• Search Optimization Engine

• Search Engine Offering

This type of advertising allow a company to only pay when somebody clicks on their ad link.

• Digital Marketing

• Pay-Per-Click (PPC)

• Pay Per View

• Search Engine Optimization

The most dominant and common type of advertising is still which of the following?

• Radio

• Digital

• Television

• Newspaper

Mail advertising involves sending email to customers.

• True

• False

Newspaper marketing is great for geographic segments because it appeals to local populations.

• True

• False

Which types of data or metrics help to create marketing strategies and judge their effectiveness?

• Marketing and Financial

• Marketing and Sales

• Marketing and Reviews

• Reviews and Sales

Behavioral data (related to behavioral segmentation) focuses on which types of qualities regarding a customer. Choose the three that apply.

• Product usage

• Brand Loyalty

• Lifestyle choices

• Purchasing patterns

• Location