Marketing II Welcome Back Quiz

Marketing II Welcome Back Quiz

University

13 Qs

quiz-placeholder

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Marketing II Welcome Back Quiz

Marketing II Welcome Back Quiz

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Diana Helferty

Used 2+ times

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13 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

The simplest definition of marketing is delivering customer satisfaction ____________

at a profit

at minimal cost

that maximizes dividends

needs and wants

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Media Image

Marketing is made up of the 4P's. Which of the following is NOT part of the 4 P's?

Product

Pricing

Positioning

Promotion

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Chapter 2: Services Marketing

There are many websites that allow customers to upload reviews and pictures of various hotel amenities, such as rooms, pools, fitness areas, etc. Such features help reduce which characteristic of services?

Variability

Perishability

Inseparability

Intangibility

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Chapter 3: Strategic Planning

In a SWOT analysis, the T stands for:

Timing

Tangible

Trust

Threats

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Chapter 6: Consumer Behaviour

Consumer purchases are influenced strongly by _______, social, personal, and psychological factors.

financial

cultural

competitive

political

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The first stage of the buyer decision process is:

need recognition

evaluation of alternatives

information search

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Chapter 8:

Dividing a market into groups of buyers who might require separate products of marketing mixes is called _________________

target marketing

positioning

market segmentation

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