Marketing II Welcome Back Quiz

The simplest definition of marketing is delivering customer satisfaction ____________

• at a profit

• at minimal cost

• that maximizes dividends

• needs and wants

Marketing is made up of the 4P's. Which of the following is NOT part of the 4 P's?

• Product

• Pricing

• Positioning

• Promotion

Chapter 2: Services Marketing

There are many websites that allow customers to upload reviews and pictures of various hotel amenities, such as rooms, pools, fitness areas, etc. Such features help reduce which characteristic of services?

• Variability

• Perishability

• Inseparability

• Intangibility

Chapter 3: Strategic Planning

In a SWOT analysis, the T stands for:

• Timing

• Tangible

• Trust

• Threats

Chapter 6: Consumer Behaviour

Consumer purchases are influenced strongly by _______, social, personal, and psychological factors.

• financial

• cultural

• competitive

• political

The first stage of the buyer decision process is:

• need recognition

• evaluation of alternatives

• information search

Chapter 8:

Dividing a market into groups of buyers who might require separate products of marketing mixes is called _________________

• target marketing

• positioning

• market segmentation

The four segmentation variables in market segmentation are: behavioural, psychographic, ______________ and __________________.

• demographic and regional

• geographic and demographic

• geographic and mass marketing

• demographic and lifestyle

A powerful brand:

• Creates memorable impressions

• creates customer loyalty

• has high or strong brand equity

• Does all these things!

Chapter 10: This type of marketing involves marketing to the company's employees.

• Relationship

• Employee

• Local

• Internal