Quiz in Marketing

Quiz in Marketing

11th Grade

10 Qs

quiz-placeholder

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Quiz in Marketing

Quiz in Marketing

Assessment

Quiz

Others

11th Grade

Hard

Created by

Elgen Carpio

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In effective target market, marketers should focus on:

Market Segmentation

Market Targeting

Market Positioning

All of the Above

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

_____ segmentation calls for dividing the market into groups based on age, family,

size, family life cycle, gender, income, etc.

Geographic

Demographic

Behavioral

Intuitive

Psychographic

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In _____ segmentation, buyers are divided into groups on the basis of their

knowledge of, attitude toward, use of, or response to a product.

Geographic

Demographic

Behavioral

Intuitive

Psychographic

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Customers in a market segment should be very similar in both their segment dimensions and their likely response to a marketing mix.

Homogeneous

Heterogeneous

Economic Upside

Operational

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The segment dimensions should be helpful for understanding & identifying customers and making decisions regarding the marketing mix.

Homogeneous

Heterogeneous

Economic Upside

Operational

6.

FILL IN THE BLANK QUESTION

30 sec • 2 pts

It is a market of customers with generally similar needs, which organizations satisfy in a variety of ways

7.

FILL IN THE BLANK QUESTION

30 sec • 2 pts

The effort to increase sales by selling current products into new markets. Firms may advertise to reach new target customers within a geographic region, or look to international markets for expansion.

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