Knowledge of Creative Business Quiz

What is the main focus of Google AdWords?

• Displaying ads on Facebook

• Displaying ads on Google and its advertising network

• Displaying ads on Twitter

• Displaying ads on Instagram

What does the Click-through rate measure?

• The percentage of total ad views that result in clicks

• The total number of times an ad has been served and clicks

• The number of keywords in an ad

• The number of ads displayed on a website

What is A/B Testing also known as?

• Randomized experiment with two variants, A and B

• Randomized experiment with three variants, A, B, and C

• Randomized experiment with one variant, A

• Randomized experiment with four variants, A, B, C, and D

What is the purpose of developing a Minimum Viable Product (MVP)?

• To build products that customers do not want

• To maximize the amount of validated learning about customers per dollar and per day spent

• To avoid testing the product with early adopters

• To add as many features as possible

What is the main goal of writing User Stories?

• To list features and user stories in large chunks

• To describe in simple language who the users are, what they want, and why they want it

• To capture all the nitty-gritty details of a feature

• To describe how to implement a feature

What is the purpose of the Product Requirements Document (PRD)?

• To avoid articulating the product's purpose, features, functionality, and behavior

• To list all the nitty-gritty details of the product

• To drive the efforts of the entire product team and the company's sales, marketing, and customer support efforts

• To confuse the development team

What is the main element of a Simple PRD?

• Functionality, Usability, and Reliability

• Product Purpose, Release Criteria, and Product Features

• Product Purpose, Release Criteria, and Schedule and Constraints

• Schedule and Constraints, Product Features, and Supportability

What is the main tip for writing requirements?

• List features and user stories in large chunks

• Capture all the nitty-gritty details

• Avoid documentation that is too long and too detailed

• Include how to build the feature

What is the main focus of the Tugas Pitching Week 9?

• To validate a product using Test Card and Learning Card

• To prepare a presentation on a famous product

• To confuse the class with complex questions

• To find a famous product and copy it

What is the main goal of the Precision Farming Data Service Company?

• To see if farmers will pay for the information

• To rent a camera and a duster plane

• To integrate hardware and software for image processing

• To buy a drone and a hyper-spectral camera