Strategic Communications Quiz

What is the phrase mentioned in the text that emphasizes the importance of how you say something?

• Say it loud, say it proud

• Actions speak louder than words

• The pen is mightier than the sword

• It's not what you say, it's how you say it

What was the author's first role in the field of communications?

• News writing and reporting

• Advertising specialist

• Communications specialist

• Email marketing

What was the goal in the professional situation mentioned in the text?

• To start a new company

• To write speeches for the CEO

• To become a CEO

• To land a partnership with Google

What advice did the author give to her friend Jessica regarding communication with a guy?

• Send him a formal email

• Ask him out on a date immediately

• Slide into his DM and have an organic conversation

• Ignore him completely

What does the author suggest is the key to combating resistance in communication?

• Avoiding eye contact, mumbling, being vague, showing disinterest

• Identifying the goal, understanding the audience, communicating the value, expressing the need

• Talking non-stop, interrupting, being rude, not listening

• Ignoring the audience, speaking loudly, using complex words, being aggressive

What is the main purpose of strategic communications according to the text?

• Communicating with purpose while showcasing value in order to achieve a goal

• Manipulating people for personal gain

• Avoiding communication altogether

• Being vague and unclear in communication

What did the author realize when Google agreed to partner on the event?

• She needed a vacation

• She needed a raise

• She needed a new job

• She needed more paperwork

What was the goal in the personal situation mentioned in the text?

• To start a business

• To become famous

• To land a boyfriend

• To travel the world

What did the author suggest is the first step in strategic communications?

• Ignoring the audience

• Talking non-stop

• Sending emails

• Identifying the goal

What is the author's role in the professional situation mentioned in the text?

• News reporter

• CEO

• Communications specialist

• HR manager