Brand and Marketing Quiz, GEI-3 U1D EXTRA

When analyzing competitors, a company is primarily concerned with:

• Identifying its target market

• Understanding its pricing strategy

• Securing sources of capital

• Managing its startup costs

Startup costs typically include:

• The range of prices at which a product is sold

• The total profit after deducting the cost of goods sold

• The initial financial investment needed for a business

• The financial resources used to fund ongoing operations

Gross profit refers to:

• The initial financial investment needed for a business

• The total revenue generated by a company

• The profit remaining after deducting operational costs

• The financial resources used to fund ongoing operations

Which of the following is NOT a common promotional activity?

• Advertising

• Sales incentives

• Price increases

• Public relations

Which of the following is NOT a potential source of capital for a business?

• Loans

• Investors

• Personal savings

• Government regulations

"Style" refers to:

• The financial resources used to fund a business

• A specialized segment of the market

• A distinctive way of appearance or expression

• The act of publicizing a product or service

A retail outlet can be best described as:

• A financial resource used to fund a business

• A company offering similar products or services

• A store where goods are sold directly to consumers

• The act of publicizing a product or service

Which of the following is NOT a characteristic of a niche market?

• Small and specialized

• High competition

• Unique selling proposition

• Potential for high profitability

The price range of a product is most closely related to:

• The cost of production

• Consumer affordability

• The target market

• Promotional activities

The term "product assortment" describes:

• The range of prices at which a product is sold

• A company offering similar products or services

• The specific group of consumers targeted by a company

• The variety of products offered by a company