PRINCIPLES OF MARKETING
Quiz
•
Other
•
11th Grade
•
Practice Problem
•
Hard
Tine B.
Used 11+ times
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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A set of marketing tool or tactics, used to promote a product or services in the market and sell it.
Promotions
Advertisement
Marketing Mix
Market Returns
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The person who introduces the 4 P's of marketing mix is ___________.
Jerome Mcgregor
Bernard Booms
Jerome McCarthy
Mary Jo Bitner
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This serves to contain and protect, and, sometimes, identify and promote the product.
Product
Packaging
Packing
Container
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ is a display of information about a product on it’s container, packaging, or on the product itself.
Label
Prints
Logo
Product name
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are a competitive tool for differentiating the company's product from competitors' products.
Product Consistency
Product Level
Product Quality
Product Features
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the narrowest sense, quality can be defined as “___________ _______ __________.”
Freedom from defects
Freedom for defects
Freedom and defects
Freedom with defects
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Examples of this business are therapy sessions, haircut, legal advice, surgery.
Services
Wants
Goods
Demand
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