PRINCIPLES OF MARKETING

A set of marketing tool or tactics, used to promote a product or services in the market and sell it.

• Promotions

• Advertisement

• Marketing Mix

• Market Returns

The person who introduces the 4 P's of marketing mix is ___________.

• Jerome Mcgregor

• Bernard Booms

• Jerome McCarthy

• Mary Jo Bitner

This serves to contain and protect, and, sometimes, identify and promote the product.

• Product

• Packaging

• Packing

• Container

________ is a display of information about a product on it’s container, packaging, or on the product itself.

• Label

• Prints

• Logo

• Product name

These are a competitive tool for differentiating the company's product from competitors' products.

• Product Consistency

• Product Level

• Product Quality

• Product Features

In the narrowest sense, quality can be defined as “___________   _______   __________.”

• Freedom from defects

• Freedom for defects

• Freedom and defects

• Freedom with defects

Examples of this business are therapy sessions, haircut, legal advice, surgery.

• Services

• Wants

• Goods

• Demand

This item can be physical, virtual or in cyber form.

• Service

• Product

• Goods

• Inventory

___________ cost are expenses incurred by the organization that are not related to the manufacture of the product.

• Variable

• Price

• Utility

• Fixed

The extent to which customers are familiar with the distinctive qualities or image of a particular brand of goods or services.  

• Product awareness

• Brand awareness

• Feature awareness

• Promotions