Marketing Chapter 8

True or False: Basic technology is the tools, equipment, and machines that make physical labor easier or faster.

• True

• False

An innovation is ___________

• an increased demand for a product

• the introduction of something new that makes a significant change or improvement

• a product that has been on the market for several years

• a payment plan for product purchases

True or False: Most businesses use the Internet to interact with customers and other businesses by purchasing and selling products online, providing and exchanging business information, and offering customer service and support.

• True

• False

Companies that complete most of their business activities by means other than the Internet are known as what type of business?

• click only

• brick and mortar

• brick and click

• brick only

True or False: Because the Internet provides an easy way for people to start or expand a business, there is little need for specialized knowledge or proper management.

• True

• False

True or False: The Internet has made it increasingly difficult for smaller

businesses to compete with larger businesses.

• True

• False

True or False: Social media has grown faster than any other media type in the history of human communication and interaction.

• True

• False

When were the first web browsers developed?

• in the late 1960's

• late 1970's

• late 1980's

• late 1990's

True or False: Traditional media formats have a two-way flow of information

• True

• False

Using GPS-enabled mobile devices to add a location to posts on social media platforms is known as

• crowd-sourcing

• geo-tagging

• word-of-mouth

• blogging