review

the attitude of a speaker towards his/her audience

• mood

• speaker

• rhetoric

• tone

appeal to reason

• logos

• ethos

• pathos

• arthos

appeal to emotion

• logos

• ethos

• pathos

• arthos

the circumstances, atmosphere, attitudes and events surrounding a text

• context

• rhetoric

• audience

• subject

The listener, viewer, or reader of a text

• speaker

• audience

• tone

• rhetoric

a writers choice of words

• diction

• syntax

• details

• tone

the implied meaning of a word or phrase

• connotation

• denotation

• diction

• mood

the literal definition of the word

• connotation

• denotation

• diction

• mood

a list without conjunction: I came; I saw; I conquered."

• asyndeton

• polysyndeton

• juxtaposition

• anaphora

appeal to character; credibility of the speaker

• logos

• ethos

• pathos

• arthos