Chapter 5 Key Terms.

What part of the brain helps regulate your stress responses?

• Prefrontal Cortex

• Amygdala

• Cerebellum

• Hippocampus

Which term describes the act of shopping to improve mood when feeling discontent?

• Consumerism

• Retail Therapy

• Impulse Buying

• Marketing

What is the feeling of guilt, regret, or unease after making a purchase known as?

• Buyer's Remorse

• Consumerism

• Opportunity Cost

• Impulse Buying

What does 'Consumerism' refer to?

• The unauthorized use of your debit or credit card

• The theory that spending money and consuming goods is good for the economy

• The process of communicating the value of a product or service

• The public’s ability to recall and recognize a brand

What is 'Marketing' primarily concerned with?

• The shopping people do to lift their mood

• The process of communicating the value of a product or service to customers

• The financial opportunity that is lost when choosing to do something else

• The unauthorized use of personal information

What does 'Brand Recognition' refer to?

• The ability to recall and recognize a brand by its logo, jingle, packaging, or name

• A promise from the manufacturer that a product will be replaced or repaired if faulty

• Extra coverage for the repair or replacement of items purchased

• The financial opportunity that is lost when choosing to do something else

What is 'Identity Theft'?

• The act of fraudulently gaining and using the personal information of someone else, usually for financial gain

• The unauthorized use of your debit or credit card number and PIN

• The feeling of guilt after making a purchase

• The process of communicating the value of a product or service

What does the term "Contentment" refer to?

• The state of being satisfied with who you are and what you have in life.

• The desire for more than what one currently has.

• A feeling of uncertainty about life choices.

• The pursuit of wealth and material possessions.

Prefrontal Cortex: the part of your brain that controls memory, impulses, and thoughts.

• True

• False

Which brain structure is primarily involved in emotional response?

• Hippocampus

• Cerebellum

• Amygdala

• Prefrontal Cortex