J837 TA4 - Public relations

If you were the owner of a small business, how could you get your business noticed by people without spending money?

• Buy large advertisements in local newspapers

• Use social media to promote your business

• Hire a famous celebrity for endorsements

• Invest in expensive marketing campaigns

How can public relations (PR) be defined according to the slide?

• The process of managing customer complaints effectively

• The management and sharing of information that affects what people think about a business

• The method of increasing sales through direct advertising

• The technique of managing financial accounts within a business

Which of the following is NOT listed as a common way of obtaining publicity in public relations?

• Product Placement

• Celebrity Endorsement

• Press/Media Releases

• Social Media Campaigns

What is the primary purpose of product placement in TV programs?

• To entertain the audience

• To improve awareness of a brand or product

• To reduce production costs

• To increase TV program ratings

Which of the following is NOT listed as a con of product placement?

• It is regulated by specific rules

• It can be used for all products

• It is expensive and thus limited for small businesses

• It can reach a wide audience

According to the slide, why might product placement be considered expensive and of limited use for small businesses?

• Because it requires high actor fees

• Because it is regulated by many different organizations

• Because it involves high costs that may not be affordable for small businesses

• Because it only targets a small segment of the market

What is celebrity endorsement in the context of business marketing?

• A) A strategy where celebrities use their fame to become entrepreneurs

• B) The use of well-known personalities to promote products

• C) A legal agreement between celebrities and the government for product promotion

• D) A type of marketing that focuses only on digital platforms

Which of the following is a potential disadvantage of celebrity endorsement?

• A) It can make the product stand out

• B) It builds credibility with the target market

• C) It may open up new markets

• D) The celebrity may overshadow the product/brand

What is a possible benefit of using celebrity endorsement in marketing?

• A) It can lead to scandals involving the celebrity

• B) It may be too expensive for small businesses

• C) It can build credibility with the target market

• D) Celebrities can use the endorsement for personal gain

Why might celebrity endorsement be considered unsuitable for small businesses?

• A) It is generally free of cost

• B) It always guarantees increased sales

• C) It may be too expensive

• D) Celebrities are not influential