Marketing Theory & Principles

Define Marketing Theory

Which of these are key components to Marketing Theory

(Select all that apply)

• • Consumer Behaviour

• • Market Orientation

• • Segmentation, Targeting, and Positioning (STP)

• • Extended marketing mix (7 Ps)

• Sales Promotion

Which of these are key components to Marketing Theory

(Select all that apply)

• • Ethical and Social Responsibility

• • Environmental Analysis

• • Marketing Research

• • Relationship Marketing

• Direct Marketing

Define Consumer Behaviour

Define Market Orientation

The process of 'Dividing a market into distinct groups with similar characteristics' is referred to as?

• Segmentation

• Targeting

• Positioning

What is 'selecting specific segments as the focus of marketing efforts'?

• Targeting

• Segmentation

• Positioning

What is 'Positioning'

• Establishing a unique position in the minds of the target audience

• Selecting specific segments as the focus of marketing efforts

• Dividing a market into distinct groups with similar characteristics

What does 'STP' stand for in components of Marketing Theory?

• Segmentation, Targeting, Positioning

• Sustainable, Targeting, Principles

• Strategic, Tactical, Positioning

• Systematic, Trend, Projection

Select 4 original appropriate Marketing Mix Principles (4Ps)

• Product

• Promotion

• Place

• Price

• People