
Direct Marketing
Authored by Noemi Vega
Business
University
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25 questions
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1.
FILL IN THE BLANK QUESTION
1 min • 2 pts
Identify which USP is this: "Expect more than a coffee"
2.
FILL IN THE BLANK QUESTION
1 min • 2 pts
"Refresh the world. Make a difference", is the USP of what company?
3.
FILL IN THE BLANK QUESTION
1 min • 2 pts
Which famous candy brand had this USP? "Melts in your mouth, not in your hand".
4.
FILL IN THE BLANK QUESTION
1 min • 2 pts
"Food, Folks, and Fun" is the Unique Selling Proposition of what company?
5.
FILL IN THE BLANK QUESTION
1 min • 2 pts
The first to offer unlimited rice, that makes them different from other competitors.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ is among the smartest things that you can do as a marketer.
Sending letter
Adding value
Advertise
Introduce product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the four-ways to achieve objectives of direct marketers is one-stage selling which is:
establishing a contract with the respondent which has a continuing arrangement built in from the start.
flexibility of a different sort governs.
making offers of one kind or another which can with a little ingenuity be turned into direct marketing opportunities.
a way you can establish the initial relationship with a customer.
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