Direct Marketing

Direct Marketing

University

25 Qs

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Direct Marketing

Direct Marketing

Assessment

Quiz

Business

University

Practice Problem

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Created by

Noemi Vega

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25 questions

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1.

FILL IN THE BLANK QUESTION

1 min • 2 pts

Identify which USP is this: "Expect more than a coffee"

2.

FILL IN THE BLANK QUESTION

1 min • 2 pts

"Refresh the world. Make a difference", is the USP of what company?

3.

FILL IN THE BLANK QUESTION

1 min • 2 pts

Which famous candy brand had this USP? "Melts in your mouth, not in your hand".

4.

FILL IN THE BLANK QUESTION

1 min • 2 pts

"Food, Folks, and Fun" is the Unique Selling Proposition of what company?

5.

FILL IN THE BLANK QUESTION

1 min • 2 pts

The first to offer unlimited rice, that makes them different from other competitors.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ is among the smartest things that you can do as a marketer.

Sending letter

Adding value

Advertise

Introduce product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the four-ways to achieve objectives of direct marketers is one-stage selling which is:

establishing a contract with the respondent which has a continuing arrangement built in from the start.

flexibility of a different sort governs.

making offers of one kind or another which can with a little ingenuity be turned into direct marketing opportunities.

a way you can establish the initial relationship with a customer.

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