Direct Marketing

Identify which USP is this: "Expect more than a coffee"

"Refresh the world. Make a difference", is the USP of what company?

Which famous candy brand had this USP? "Melts in your mouth, not in your hand".

"Food, Folks, and Fun" is the Unique Selling Proposition of what company?

The first to offer unlimited rice, that makes them different from other competitors.

__________ is among the smartest things that you can do as a marketer.

• Sending letter

• Adding value

• Advertise

• Introduce product

One of the four-ways to achieve objectives of direct marketers is one-stage selling which is:

• establishing a contract with the respondent which has a continuing arrangement built in from the start.

• flexibility of a different sort governs.

• making offers of one kind or another which can with a little ingenuity be turned into direct marketing opportunities.

• a way you can establish the initial relationship with a customer.

Which is not an example of a multi-stage operations?

• Sales follow-ups

• Retail combination

• Discounts and free offers

• Catalogue offers

An example of a multi-stage operations where the respondent replies to an ad, gets information and then goes for an interview or may go directly to an interview.

• Recruitment

• Agents offer

• Sales follow-ups

• Retail combination

An example of continuity relationship where the respondent may be offered a very low price for a selection of books or records.

• Loan offers

• Insurance offers

• Club offers

• Membership offers