Digitize Quiz

What is digital marketing?

• Just posting on Facebook & Instagram

• Using digital channels to enable a purchase or action from audience

• Video on YouTube

• Using influencers only

What are components of digital marketing?

• SEO, Content strategy

• Word of mouth, email

• tv advertising, radio advertising

• 3rd party digital placements, newspapers

Are we marketing in a digital world?

• True

• False

Outline of digital marketing?

• Design and Post

• Read, Write, Post, Share

• Research, Content strategy, Performance strategy, Optimize, Review & learn

• Doing nothing!

Which platform does Sri Lanka have a higher audience in?

• Twitter

• Facebook

• YouTube

• Tik Tok

What does RACE stand for?

• Rotate, Aim, Cross, End

• Reach, Act, Convert, Engage

• Run And Climb The Edge

• Rescue, Alarm, Confine, Extinguish

Should you have the same type of content style and tone in all platforms?

• False

• True

Two main advertising platforms Sri Lanka uses?

• Eskimi, Google Chrome

• Bing, Yahoo

• META, Google Ads

• Opera, Instagram

What does CTA stand for?

• Call to Action

• Came to Act

• Call to Adhere

• Call The Authorities

Is digital marketing fun?

• YES

• YESSS