RPeM - Unit 4.5

What are the 4 factors to consider when designing an advertisement?

• Objective, budget, website design, message

• Objective, budget, media types, message

• Objective, budget, media types, buyer persona

• Objective, budget, brand loyalty, message

Which of the following is NOT an advertising objective?

• Awareness advertising

• Persuasive advertising

• Reminder advertising

• Reinforcement advertising

What is the purpose of Informative Advertising?

• Create desire

• Encourage actions

• Capture attention

• Generate reassurance of customer's interest

Which advertising objective does the following sentence describe?
"It creates liking, preference and conviction to buy a product or service."

• Informative advertising

• Persuasive advertising

• Reminder advertising

• Reinforcement advertising

Established products usually require smaller budget expressed as a ratio to sales. True or False?

• True

• False

To increase market share, it requires a larger budget. True or False?

• True

• False

Products that can be replaced easily by another brand's products will require larger advertising budgets as they need to create a difference from competing brands. True or False?

• True

• False

What are the "FRI" that advertisers need to evaluate/decide when selecting a media?

• First, Rapport, Innovative

• Front, Rear, Interior

• Frequency, Reach, Innovation

• Frequency, Reach, Impact

Which of the following is NOT required when designing a good message in an advertisement?

• Plan a message strategy

• Develop a compelling creative concept

• Execute the message

• Evaluate the advertisement performance