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RPeM - Unit 4.5

Authored by Vivien Ooi

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Professional Development

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RPeM - Unit 4.5
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9 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4 factors to consider when designing an advertisement?

Objective, budget, website design, message

Objective, budget, media types, message

Objective, budget, media types, buyer persona

Objective, budget, brand loyalty, message

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an advertising objective?

Awareness advertising

Persuasive advertising

Reminder advertising

Reinforcement advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of Informative Advertising?

Create desire

Encourage actions

Capture attention

Generate reassurance of customer's interest

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which advertising objective does the following sentence describe?
"It creates liking, preference and conviction to buy a product or service."

Informative advertising

Persuasive advertising

Reminder advertising

Reinforcement advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Established products usually require smaller budget expressed as a ratio to sales. True or False?

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To increase market share, it requires a larger budget. True or False?

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Products that can be replaced easily by another brand's products will require larger advertising budgets as they need to create a difference from competing brands. True or False?

True

False

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