Marketing and Community Impact of Stanley Cups

What was the revenue of Stanley in 2019?

• $74 million

• $100 million

• $750 million

• $50 million

Which platform significantly contributed to the popularity of Stanley Cups?

• TikTok

• Twitter

• Facebook

• Instagram

What is compared to the community feeling of owning a Stanley Cup?

• Owning a Jolie showerhead

• Membership in an exclusive club

• Owning a luxury car

• Having a designer bag

What year did Stanley introduce a new product model called the Quinter Tumblr?

• 2018

• 2017

• 2016

• 2015

Who is credited with the marketing success of Stanley?

• Terrence Riley

• John Smith

• Michael Johnson

• David Thompson

What incident demonstrated the durability of Stanley products?

• Surviving a flood

• Surviving a car fire

• Surviving an earthquake

• Surviving a house fire

What did competitors criticize about Stanley products?

• Use of lead in manufacturing

• Price

• Color options

• Design

Which brand is mentioned as having a similar market approach to Stanley?

• Yeti

• CamelBak

• Hydro Flask

• Nalgene

What does the case study of Stanley emphasize about brand growth?

• Aggressive advertising

• Time and consistency

• Venture capital investment

• Rapid scaling

What event caused mayhem at Target stores?

• A security breach

• A pricing error

• A limited edition release

• A product recall