march 18 sbj

SBJ's Austin Karp reported on the brands leading the way for national TV advertising spend on NCAA men's college basketball. Which brand spent the most during the 2023-24 regular season?

• Progressive

• GEICO

• Allstate

• AT&T Wireless

SBJ's David Broughton examined the sports event economy in detail for SBJ's Best Sports Business Cities. What was the top event hosting trend that was uncovered?

• New and improved venues

• Funding

• Marketing strategies

• All of the above

In his Forum column, SBJ's Abe Madkour wrote about speaking to a sports marketing class earlier this month at which university?

• South Carolina

• Ohio

• Massachusetts

• Clemson

SBJ's Tom Friend remembered the 1979 NCAA title game that matched Magic Johnson against Larry Bird for the first time. That game set a viewership record that's never been replicated. What was the record rating?

• 20.6 rating

• 21.3 rating

• 22.7 rating

• 24.1 rating

In the March 14 SBJ Football newsletter, the start of NFL free agency marked a prime opportunity for social marketers. Per data from Zoomph, which NFL team led in impressions and engagements on X?

• Eagles

• Falcons

• Ravens

• Chiefs

SBJ's Best Sports Business Cities took a different approach from the inaugural list last year, taking a deep dive into the event hosting space. Which city landed in the top spot?

• Las Vegas

• Los Angeles

• Orlando

• Atlanta

Women's college basketball has experienced an uptick in popularity this season. Which conference tournament just set a record for its 45-year-old event with 64,905 attendees?

• ACC

• SEC

• Big 12

• Big Ten

In the March 14 SBJ Esports newsletter, SBJ's Kevin Hitt reported pro sports teams are leaning into esports activations to attract new and younger fans. Which MLB team has partnered with Rival?

• Rangers

• Guardians

• Both teams

• Neither team

SBJ's Joe Lemire visited with founders Leslie Osborne, Brandi Chastain, Danielle Slaton and Aly Wagner about Bay FC, the newest NWSL franchise. Where did the former USWNT teammates play soccer in college?

• Santa Clara

• UCLA

• USC

SBJ's Best Sports Business Cities: Event Hosting™ also ranked cities without a Big Five team (NFL, NBA, MLB, NHL, MLS). Which city landed in the top spot of those rankings?

• Greensboro, N.C.

• Fort Worth

• Louisville

• Birmingham, Ala