Q4U2: Media and PSA Vocab

an appeal to feelings or emotions, needs, or values

• kairos

• logos

• pathos

• ethos

an appeal based on logic or reasoning; uses facts and statistics to persuade the audience

• kairos

• logos

• pathos

• ethos

an appeal based on the credibility or reliability of the speaker

• pathos

• logos

• kairos

• ethos

a call to action; now is the time to take action

• pathos

• logos

• kairos

• ethos

modes of expression or communication

• broadcast media

• media

• mass media

• print media

a short, memorable phrase that conveys an important idea

• slogan

• mission statement

• Public Service Announcement

• diction

a message created to inform or educate people about an issue

• Public Service Announcement

• digital media

• mass media

• text message

media consisting of newspapers, magazines, & scientific journals

• digital media

• social media

• print media

• broadcast media

media consisting of television, radio, & podcasts

• broadcast media

• print media

• digital media

• Internet media

media platforms such as computers, cell phones, social networking sites, & the Internet

• billboards

• broadcast media

• digital media

• print media