DM - recap Topic 4

Organisations need to monitor factors in the macro and micro environments because these will impact their strategies and affect the success of their marketing campaigns.

• True

• False

Which 1 of the following factors is NOT considered part of the macro-environment that influences organizations?

• Technological trends

• Political stability

• Suppliers network

• Legal infrastructure

Businesses and Consumers who are the first to adopt new technologies are called the ...

• Early Adopters

• Laggards

• Innovators

• Early Majority

Which of these is a example of Legal Political force affecting companies in Singapore?

• KFC outlets stop providing straws for drinks.

• Five-cent plastic bag charge at Jasons supermarkets.

• Scoot airline provides self check-in kiosks at Changi airport.

• Malaysia farmers increase the selling price of eggs to Singapore.

"Marketing Intermediaries" refer to ...

• Manufacturers

• IT solution providers

• Suppliers

• Wholesalers

Tesla is facing challenges in growing business in China. Which of these factor is a challenge from their micro environment?

• US-China trade war

• Advances in technology

• Rising nationalism amongst the local population

• Economic downturn in China

Which of these is a Threat to Cold Storage?

• Poor sales peformance from Labour Day promotions.

• Customers feel that products are expensive.

• Walmart planning to open a store in Singapore.

• NEA found expired bread on the shelf at Holland Village store.

What is NOT the primary purpose of conducting a SWOT Analysis in an organization?

• Enhance employee engagement and satisfaction.

• Assess internal strengths and weaknesses.

• Develop strategies to mitigate risks.

• Identify potential market opportunities.