$ell It! Marketing Communication and Customer Engagement

What is the primary reason businesses need to communicate effectively?

• To manage their finances better

• To comply with government regulations

• To ensure product quality

• To make people aware of their existence

Which of the following is NOT a goal of business communication mentioned in the video?

• Growing customer value

• Reducing production costs

• Retaining existing customers

• Acquiring new customers

What type of communication channel involves using other businesses or platforms to reach customers?

• Internal channels

• Indirect channels

• External channels

• Direct channels

Which company was mentioned as an example of using direct communication channels effectively?

• Google

• Twitter

• REI

• Red Bull

What was the unique event sponsored by Red Bull to enhance brand awareness?

• A marathon

• A concert

• A skydive from 128,000 feet

• A mountain biking competition

According to the video, which of the following is a benefit of indirect communication channels?

• Complete control over the message

• Lower costs due to existing customer bases

• Faster production times

• Increased internal communication

Which social media hashtag is used by REI to engage their community?

• #NatureLovers

• #GoExplore

• #REIAdventures

• #OptOutside

What is the main challenge Brian faces in marketing his eco-friendly straws?

• Problems with supply chain

• Difficulty in choosing effective communication channels

• High production costs

• Lack of customer interest

What advice is given for crafting effective marketing messages?

• Use complex language to impress customers

• Communicate trust and engage with the customer

• Limit communication to digital channels only

• Be vague to intrigue customers

What type of product does Brian develop?

• Biodegradable packaging

• Reusable water bottles

• Solar-powered lights

• Eco-friendly straws

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