Promotion and Advertising Quiz

Marketing activities designed to create an immediate spike in sales: such as Coupons, Sales, Give-a-Ways, BOGOs, etc.

A timeline of promotional activities to be run prior to, during, and after an event

Which of the following is part of the promotion mix?

• Personal Selling

• Advertising

• Public Relations

Advertising demonstrates the features and benefits of a product or service.

The purpose of a headline is to draw potential customers into reading the ad’s message/info.

The primary advantage of Social Media marketing is that it is free (unless running sponsored ads).

In terms of promotion funding, the primary focus for the company should be to fund “extra” or “additional” promotions that are run with retailers so that sales increase.

There are two broad categories of advertising: Promotional & Institutional

In marketing, a well designed logo or brand gets instant recognition.

A logo can be a signature too.