Marketing Quiz

True or False: A marketing mix consists of the elements a company controls to meet its objectives in the target market.

• True

• False

True or False: Niche marketing targets a specific segment of the market with specialized products or services.

• True

• False

True or False: A mission statement outlines a company's purpose and values.

• True

• False

True or False: A positioning statement describes how a company's product or service fills a need in the market.

• True

• False

True or False: Customer relationship management (CRM) software helps companies manage interactions with current and potential customers.

• True

• False

True or False: Brand loyalty is the tendency of customers to consistently choose one brand over others.

• True

• False

True or False: Cross-selling is the practice of selling additional products or services to existing customers.

• True

• False

True or False: Permission marketing involves obtaining consent from consumers before sending them marketing messages.

• True

• False

True or False: Positioning refers to how a company's product or service is perceived in relation to its competitors.

• True

• False

True or False: Product differentiation involves highlighting the unique features or benefits of a product to make it stand out from competitors.

• True

• False