Logo Design

What is a Logo?

• A logo is a hand drawn sketch of a product
• A logo is a symbol that is used by a company to identify it's products.
• A logo is a lesson in school.

A logo also conveys the ____ or ownership of a product, company, campaign or concept.

• identity
• name
• title
• clothing style

A good logo is important because it provides the target audience with instant brand recognition.

• True
• False

A good logo always contains as many colors and shapes as possible.

• True
• False

A good logo is always... 1-iconic, 2-relevant, 3-versatile

• True
• False

Choose the early civilization to use a form of visual story telling and logos to represent things.

• Egyptians
• Vikings
• Americans

What was a symbol that was used during Medieval Times.

• Coat of Arms (family symbol)
• Stamps
• Swords
• Suits of Armor

Today advertisements (via social media) are shown or given to an audience if the even if the product doesn't relate to them.

• True
• False

The idea of a "target audience" is a particular group of people, identified as the intended recipient of an advertisement or message.

• True
• False

When designing a logo why would you want to keep your design simple and easy to understand. Select all the reasons you want to keep your designs simple and easy to understand. (Check all that apply)

• To keep the logo readable at different sized (scaleable)
• To make your logo hard to read
• So it will be readable in color , grey-scale or black and white.
• So your logo will be confusing.