Review: Logo Design

What is a Logo?

• A logo is a hand drawn sketch of a product
• A logo is a symbol that is used by a company to identify itself or its products.

• A logo is a lesson in school.

A logo also conveys the ____ or ownership of a product, company, campaign or concept.

• identity
• name
• title
• clothing style

When a logo is effective, it provides the target audience with instant brand recognition.

• True
• False

A good logo always contains as many colors and shapes as possible.

• True
• False

Choose the early civilization to use a form of visual story telling and logos to represent things.

• Egyptians
• Vikings
• Americans

What was a symbol that was used during Medieval Times.

• Coat of Arms (family symbol)
• Stamps
• Swords
• Suits of Armor

In the example image, the small logo in the corner that shows ownership is called a watermark

• True
• False

The idea of a "target audience" is a particular group of people, identified as the intended recipient of an advertisement or message.

• True
• False

When designing a logo why would you want to keep your design simple and easy to understand. Select all the reasons you want to keep your designs simple and easy to understand. (Check all that apply)

• To keep the logo readable at different sized (scaleable)
• To make your logo hard to read
• So it will be readable in color , grey-scale or black and white.
• So your logo will be confusing.

A good motto/idea to keep your designs simple is...

• "Less is More"
• "Complexity is the Key"
• "Black & White is always Best"
• "Always use color"