Brand Management

Brand Management

University

10 Qs

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Brand Management

Brand Management

Assessment

Quiz

Social Studies

University

Practice Problem

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of brand management?

Increasing production efficiency

Maximizing shareholder profits

Building and maintaining brand equity

Lowering marketing costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a component of brand identity?

Brand name

Brand logo

Brand personality

Brand competitors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is brand positioning?

The physical location of a brand's headquarters

The process of creating a unique and credible brand image in the minds of consumers

The price of a product relative to competitors

The distribution channels used to sell the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a brand extension?

Coca-Cola launching a new flavor of soda

Nike partnering with Apple to create a fitness tracking app

Starbucks opening a new coffee shop in a different city

Toyota introducing a new model of car

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is brand equity?

The financial value of a brand

The number of products sold under a brand name

The emotional and perceptual associations that consumers have with a brand

The total market share of a brand

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is brand loyalty?

The tendency of consumers to repeatedly purchase products from the same brand

The price premium that consumers are willing to pay for a branded product

The level of brand awareness among consumers

The total number of customers who have purchased a brand's products

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a stage in the brand lifecycle?

Introduction

Growth

Decline

Diversification

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