Media Relations Quiz

Which of the following is NOT a reason to have a company blog or website?

• Provides a single location for information about the company

• Provides third-party credibility

• Provides a location where the company can control the information which describes itself

• Creates a sense of credibility

A story idea which someone presents to an editor or reporter of a media outlet is referred to as which of the following?

• Pitch

• Blog

• Post

• News release

Which of the following is NOT a method of having the media contact you for a public relations story?

• Hosting a creative contest

• Staging a publicity stunt

• Sponsoring a local event

• Having a sale on a popular product

When working with media professionals you should do which of the following?

• Limit reporters to preconceived ideas concerning a story

• Only speak to reporters who are in your current network

• Assume the reporter is familiar with the subject they are reporting on

• Provide a press kit

Which of the following is NOT a way publicity can be attained by making a feature you are suggesting a local angle of a national story?

• Offering an expert on the topic from your organization to comment on the story

• Promoting the national story on the company’s website

• Offering a contradicting viewpoint on a story

• Providing tip sheets concerning the stories

Mass media can be defined by which of the following statements?

• Any form of communication designed to reach only a company’s

  target market

• Any form of communication designed to reach a specific segment of a

  company’s customers

• Any form of communication designed to reach a very large

  audience

• Any form of communication designed to only appeal to men

Which of the following is NOT required by media relations?

• Staying in contact with media professionals

• Contacting media professionals with story ideas

• Being available to answer questions and provide interviews

• Writing stories for journalists

A company is planning a campaign and their goals for the campaign are for it to

be inexpensive and provide them with direct interaction their audience. Which

type of media should be used to accomplish their goals?

• Newspapers

• Magazines

• Cable television

• Social media

Which of the following is best described as an individual who reports for

publications such as newspapers or magazines?

• Print journalist

• Television reporter

• Blogger

• Broadcaster

An anchor can be described as which of the following?

• The most common type of journalist

• A writer for a blog or online news source

• A specialized videographer

• A person who is seen or heard presenting a news story