Marketing Strategy Quiz

Which of the following is a marketing tool for events?

• a) Television commercials

• b) Airplane banners

• c) Carrier pigeons

• d) Personal telegrams

What is an essential consideration when using prints as a marketing tool?

What should be included in a press release for an event?

What is the purpose of maintaining an updated website for an event?

What type of marketing tool involves person-to-person interaction?

• Internet-based materials

• Outdoor advertising

• Mass media

• Person-to-person marketing

What are the functions of risk management?

• Ignoring risks and hoping for the best

• Recognizing, reacting, recording, and relaying

• Avoiding all risks completely

• Acknowledging risks but taking no action

What does "Promotion" focus on in the marketing strategy?

• a) The cost of attending the event

• b) The ease of attending the event

• c) Saying the right things to the right people

• d) The product offered by the event

In setting the marketing strategy, what aspect does "Product" refer to?

• a) The cost of attending the event

• b) The ease of attending the event

• c) What the event offers

• d) The right combination of marketing tools

What is the purpose of considering "Price" in the marketing strategy?

• a) To make the event difficult to attend

• b) To ensure the event is unaffordable for the target audience

• c) To offer group discounts if necessary

• d) To ignore financial considerations

What does "Convenience" assess in the marketing strategy?

• a) The difficulty of attending the event

• b) The ease of buying tickets and finding the venue

• c) The cost of attending the event

• d) The promotional tools used