AdSense, AdX, Proxies & Programmatic

AdSense, AdX, Proxies & Programmatic

12th Grade

10 Qs

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AdSense, AdX, Proxies & Programmatic

AdSense, AdX, Proxies & Programmatic

Assessment

Quiz

English

12th Grade

Practice Problem

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The Adsense Nerds

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Programmatic websites are?

Programmatic website serves up relevant Ad impressions to audiences through automated steps, in less than a second.

Traditional marketing where the Publisher receives the IO details from the Advertiser and sets up the Campaign in Ad Manager

Website that doesn't involve Adx loading

Programmatic sites are those sites where traffic is brought up through arbitrage mean.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Explain the concept of AdX.

AdX is a social media platform

AdX is a video streaming service

AdX is a programmatic advertising exchange platform developed by Google.

AdX is a search engine developed by Google

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define proxies in the context of online advertising.

A type of online payment method

Software used to track user behavior online

Intermediary servers that hide the true IP addresses and location of advertisers.

Websites that display ads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Differentiate between programmatic and non-programmatic sites.

Programmatic sites use automated technology for ad transactions, while non-programmatic sites involve direct negotiations.

Programmatic sites involve manual ad placements, while non-programmatic sites use automated technology.

Programmatic sites require direct negotiations, while non-programmatic sites involve third-party ad networks.

Programmatic sites focus on organic traffic, while non-programmatic sites rely on paid advertising.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the benefits of using AdX over AdSense?

AdX provides access to fewer advertisers and less support than AdSense

AdX has lower CPMs and limited targeting options compared to AdSense

AdX does not offer any advantages over AdSense

AdX offers higher CPMs, more advanced targeting options, access to premium advertisers, and better support.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Google AdSense help publishers monetize their websites?

By offering free website hosting services

By displaying targeted ads on their websites and earning money through interactions or views.

By providing website design templates

By giving publishers access to exclusive social media tools

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is programmatic advertising considered more efficient than traditional methods?

Programmatic advertising relies on manual ad buying.

Programmatic advertising is more expensive than traditional methods.

Programmatic advertising does not allow for targeted ads.

Programmatic advertising leverages data and algorithms for automated ad buying, enabling targeted and personalized ads for better audience reach and engagement.

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