Sport Organization-Media Relationship Quiz

What are the two main categories of mass media forms traditionally divided by scholars?

• Newspaper and radio

• Magazines and TV

• Print and electronic

• Books and film

How does the International Olympic Committee differentiate between non-right-holding media and TV and radio personnel?

• As press and broadcast respectively

• As journalists and reporters

• As print and electronic media

• As writers and photographers

What is the primary reason why media sell information?

• To influence society's values

• To attract audience attention

• To entertain the public

• To make money

Which term is used to refer to the internet in the text due to its developing nature?

• Conventional media

• New media

• Legacy media

• Traditional media

What is the main power source of media according to Sage (1998)?

• Universal access

• Corporate organization

• Financial backing

• Constitutional protection

What is the role of a sport public relations professional in maintaining positive relationships with the media?

• To limit media access

• To ignore media requests

• To influence positive news stories

• To control media content

Which media form is considered the most effective for delivering detailed messages that require contemplation?

• Printed media

• Radio

• Online media

• Television

What is the primary advantage of radio as a media platform?

• Visual power

• Flexibility

• Low cost

• Specific target audience reach

What is the main factor influencing the decision of which stories to cover by the media?

• Public interest

• Advertiser requests

• Government regulations

• Personal preferences

What is the purpose of publicity as described in the text?

• To control information flow

• To limit media access

• To attract negative attention

• To gain favorable public notice