Final

What type of conversion attribution model involves multiple sources before a final purchase decision is made?

• Single source

• Last click

• Multi source

• First interaction

What should a social media risk manager require from users to ensure compliance with international regulations on social media?

• Require users to accept a term of use license and privacy policy before they can post any content.

• Allow unrestricted access to all users without any terms.

• Only allow posts in one language.

• Require users to provide personal identification.

What term describes the behavior of using social media to gather public opinion and aid during emergencies?

• Crowdsourcing

• Crowdfunding

• Crowdshaping

• Data Exploration

What is an effective strategy for optimizing a social media campaign for a local community organization?

• Use the same images each time for consistency.

• Post only text updates to keep the focus on the message.

• Tailor different variations of the message for each platform.

• Avoid using images to prevent distractions.

Which of the following would be considered an inappropriate use of information by a social media manager?

• Using data to tailor content to user interests.

• Sharing negative posts by staff on their personal social media.

• Displaying images of meal kit packages.

• Collecting data under agreed terms of use and privacy policies.

What is the primary reason for an organization to use consistent branding across different social media platforms?

• It allows for better legal compliance.

• It improves brand recognition.

• It simplifies the content creation process.

• It reduces the cost of marketing.

What type of social media platform is most suitable for a catering company wanting to share images and videos of their events?

• Text-based platforms like Twitter.

• Professional networking sites like LinkedIn.

• Content sharing sites like Facebook or Instagram.

• E-commerce platforms like eBay.

What is the process called that involves cleaning, organizing, analyzing, and extracting meaningful patterns from social media data?

• Social Media Mining

• Data Warehousing

• Social Listening

• Content Management

During a quarterly review, if a team is adjusting goals and changing strategies for social media, what are they likely executing?

• Social Media Optimization (SMO)

• Return on Investment analysis

• Search Engine Optimization (SEO)

• Budget reallocation

In which stage of creating a social media strategy is identifying the target audience crucial?

• Defining the marketing goals

• Identifying the target audience

• Analyzing the competition

• Evaluating the outcomes