Communication 7.1

Imagine Matilda is a marketing manager planning a new campaign. What is her primary focus according to the marketing mix?

• To ensure professional standards are met in her campaign

• To target the right audience with the right product at the right time and price

• To focus solely on online marketing strategies for her campaign

• To promote internal communication within her company

Answer explanation

To target the right audience with the right product at the right time and price is Matilda's primary focus according to the marketing mix.

Sophia is exploring marketing strategies for her startup. She wants to focus on a method that provides information about the usefulness of her product without hard selling. Which type of marketing is she considering?

• Marketing mix

• Push marketing

• Pull marketing

• Attraction marketing

Answer explanation

Sophia is considering attraction marketing, which focuses on providing information about the product's usefulness without hard selling, attracting customers through value rather than direct sales tactics.

What is emphasized as a crucial aspect of communication within a business environment?

• Reducing communication to save time

• Adapting personal communication styles to professional settings

• Ignoring audience preferences in communication

• Focusing only on external communication

Answer explanation

Adapting personal communication styles to professional settings is emphasized as a crucial aspect of communication within a business environment.

Imagine a local coffee shop, owned by Isla, uses push marketing. What does this strategy typically encourage Isla's existing customers to do?

• Seek information on their own

• Stay loyal and buy products

• Focus on competitor's offers

• Engage in direct selling

Answer explanation

This strategy typically encourages Isla's existing customers to stay loyal and buy products.

What is the primary purpose of effective communication within an organization ?

• To maintain a competitive edge over other organizations

• To ensure daily communication among members at different levels of the organizational hierarchy

• To reduce the number of employees in the organization

• To increase the speed of service delivery

Answer explanation

To ensure daily communication among members at different levels of the organizational hierarchy

Which of the following is NOT listed as an objective of business communication?

• Maintaining good relationships with employees, customers, and shareholders

• Marketing their products and services

• Creating and maintaining a specific corporate image

• Reducing operational costs significantly

Answer explanation

Reducing operational costs significantly is NOT listed as an objective of business communication.

What is the primary benefit of internal communication within an organisation

• It helps in recruiting new employees

• It strengthens working relationships between employees

• It assists in changing negative behavioral patterns of employees

• It helps in settling complaints from customers

Answer explanation

It strengthens working relationships between employees

Which of the following is NOT a benefit of external communication for a company like Tesla?

• Improves efficiency when working with suppliers like Panasonic

• Helps in the process of recruiting top talents like Amelia and Anaya

• Leads to improved problem-solving within the team

• Strengthens the corporate culture/image of the organisation

Answer explanation

The correct choice is 'Leads to improved problem-solving within the team' because external communication typically focuses on interactions outside the team, not internal problem-solving.

According to the document, what role does external communication play in relation to an organization's customers?

• Decreases the organization's client base

• Keeps customers up to date on changes in the organization

• Reduces the efficiency of product marketing

• Limits the networking capabilities of the business

Answer explanation

Keeps customers up to date on changes in the organization

What is essential for good communication to be considered successful according to the text?

• The message must be delivered quickly.

• The message must be delivered in multiple languages.

• The message must be received and understood as intended.

• The message must be delivered face to face.

Answer explanation

The message must be received and understood as intended to be considered successful communication.