8. Maintaining high-quality data with integrity

b. increases the value of data.

a. requires involving a data scientist.

c. is possible by using Excel files or a NoSQL database

d. is prohibitively expensive and does not pay off.

9. A set of policies to assure that data is properly stored, secured, and managed

b. is feasible only for large corporations.

c. is data lifecycle management.

10. The implementation of an information governance plan in an organization

c. is done within an information governance framework.

a. Is up to the organization’s executives.

b. is done by storing, analyzing, and using unstructured data.

d. depends on the type of data the organization uses.

1. List management applications (e.g., Notes, Gmail, Contacts, or Calendar)

c. are online transaction processing applications.

d. are online analytical processing applications.

b. keeps data as a collection of records that are related and accessible in various applications.

a. can be replaced by a structured file, e.g., an Excel spreadsheet.

c. is a database management system (DBMS).

3. A transaction processing system (OLTP)

a. handles day-to-day operations.

b. facilitates the analysis of performance and supports decision-making.

c. stores data in a structured format and keeps the information about the relationships.

d. is, for example, Microsoft Access.

4. A relational database

c. stores data in tables and identifies and connects records by keys.

a. is used less today due to slow speed and insufficient performance.

b. stores data as a large collection of files in native format.

d. can be substituted by a file management program.

5. A database management system

d. controls access to a database and allows the creation, editing, and deletion of data.

a. is, for example, Microsoft Outlook.

b. is represented by SQL, which manipulates and creates data in a database.

c. is used only by large organizations that can afford a high price for DBMS licenses.

b. is suitable for a single user.

a. is an enterprise-grade DBMS for multi-user environments.

c. is available both for Windows and macOS.

7. A table in Microsoft Access

a. organizes data in rows and columns with a unique identifier.

b. works like an Excel spreadsheet.

c. is accessed by using a macro.

d. requires knowledge of SQL to allow data insertion and modification.

8. A report in Microsoft Access

b. formats, summarizes, and presents data.

d. is not available in the latest version of Access

9. A select query in Microsoft Access

d. retrieves specific data and makes them available for use.

a. is a collection of related records stored in a file.

b. provides a graphical user interface for Access.

c. enables automation of data management in Access.

10. Column access control

b. enables access to certain records.

a. gives a right to access certain fields.

c. sets access based on the identity of the user.

d. assigns the right to access data based on the user's role.

1. Strong data analysis and calculation

a. are advantages of spreadsheets.

b. are disadvantages of spreadsheets

c. are advantages of databases.

2. Data integrity and consistency are best assured

b. by keeping the lower number of rows in spreadsheets.

d. by using online spreadsheets.

3. Occasional data analysis by one or two people

b. can be done sufficiently in a spreadsheet.

a. requires data normalization.

c. requires queries and reports generated from a database.

d. is possible only in an online spreadsheet.

4. A further consideration for spreadsheets and databases is

a. the time the data will be used.

c. the number of records in a table.

d. compatibility with Microsoft Office.

d. is a description of data structure.

c. is a physical storage of data.

6. Entity relationship diagram (ERD)

a. is a diagram for visualization of the relational model.

b. is a collection of several connected spreadsheets.

c. consists of rows, columns, and tables.

d. is an object, e.g., a product.

b. is a spreadsheet in Excel or Google spreadsheet.

c. is a column with one specific information, e.g., birth date.

a. is an entity property, e.g., the customer's name.

c. is a type of relationship between two entities.

d. is stored in a row of a table.

a. defines the relationship between two entities, e.g., Product and Order. .

b. defines the relationship between two attributes, e.g., name and phone number.

c. is attached to a primary key.

d. is not necessary for the ERD

c. uniquely identifies the specific entity among the records, e.g., Customer ID 30016.

a. is equivalent to a foreign key.

d. can be duplicated within an entity.

1. Linking pieces of information by hypertext

a. Is not used anymore on the Web today.

c. has been disabled in Web 2.0.

a. has restricted users from the control of their data.

b. has been replaced with Web 3.0.

c. has kept users in control of their data.

3. User-generated content

b. is a typical characteristic of a social web application.

a. becomes the property of the service provider.

c. can be used by third parties without the user’s consent.

d. is everything that can be searched via the Google search engine.

b. interprets data and automates tasks.

a. is designed for chatbots and virtual assistants.

c. is difficult to achieve due to missing standards.

d. is blocked by big tech companies.

5. Internet telephony

c. allows one to make phone calls over the data network.

a. does not allow calls on landlines and mobile phone numbers.

b. requires specialized hardware.

d. has been substituted by instant messaging apps.

d. enhances virtual meetings through added interaction.

a. renders objects to look real during virtual meetings.

b. replaces live human participants in virtual meetings.

c. uses a high-resolution videotelephony system.

7. Network Neutrality

b. is a principle to treat all Internet traffic equally.

a. is an original concept of the Internet that has been replaced with Web 2.0.

c. asks for more regulation of the Internet.

d. is up to the decision of the Internet Service Providers (ISPs).

8. The Internet of Things

a. is designed for machines to communicate over a network.

b. is a new name for the original Internet.

c. does not use the public Internet.

d. works with proprietary technologies, which limits its use.

10. Internet protocol suite

a. enables other services to operate on the Internet.

b. is proprietary and thus inaccessible for new services

c. is owned by private companies.

d. is not used in the Internet of Things.

1. What is e-commerce?

d. E-commerce refers to the buying and selling of goods or services using the internet.

a. There is no such thing as e-commerce.

b. E-commerce refers to the sharing economy.

c. E-commerce refers to the buying and selling of goods or services in shopping malls.

5.On-page SEO factors are for example:

a. Simple page structure and hierarchy, text quality, relevance of information in the text, optimization of HTML tags.

b. A menu, a widget, an alt text for image.

c. An online marketing campaign, social media activity, Google My Business

d. A transcript for audio, an image, a text.

6.Off-page SEO factors are for example:

c. An online marketing campaign, social media activity, Google My Business

a. A menu, a widget, an alt text for image.

b. Simple page structure and hierarchy, text quality, relevance of information in the text, optimization of HTML tags.

d. A transcript for audio, an image, a text.

7.What are examples of the black-hat SEO techniques?

a. Simple page structure and hierarchy, text quality, relevance of information in the text, optimization of HTML tags.

b. mobile optimization, prioritizing quality content, quality link building.

c. An online marketing campaign, social media activity, Google My Business.

8.What is Google Analytics?

d. A web application for analyzing websites.

c. A desktop application for accounting.

9.Which of these statements is true?

b. First-party cookies are usually considered to be a good technological solution because they also help to provide a better user experience.

a. First-party cookies are usually considered to be a bad technological solution because they also help to provide a worse user experience.

c. First-party cookies are usually considered to be a bad technological solution because they provide personal data about the user.

10. Which of these statements is true?

b. SEO is a complicated “job” which requires a lot of learning, because it is a field that changes very quickly.

a. SEO is not a complicated “job”, because it does not change at all.

c. SEO is part of the Google’s algorithm “RankBrain”.

1. Does raster graphics work with bitmaps?

a. Yes, unlike vector graphics which uses mathematical statements to display graphics.

c. Yes, as well as vector graphics.

d. None of these answers is correct

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Computers

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MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. Data

a. is information with meaning.

b. is a collection of information with a predictable pattern.

c. provides wisdom to understand key principles.

d. is a raw fact without any assigned meaning.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. Information

a. is stored as unstructured data.

b. is processed data with meaning.

c. can be retrieved only from a relational database or spreadsheet.

d. has currently very little value due to the information overload.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. Insights into the customer’s debit card spending

a. is an information asset for the card-issuing bank.

b. is raw data without a special meaning.

c. is a violation of data privacy.

d. is based on unstructured data.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. A user’s post on Instagram

a. has no value for Instagram.

b. is structured data.

c. is unstructured data.

d. provides knowledge for the advertisers.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. Unstructured data

a. is a digital trace left after a card payment.

b. is stored in a raw format and analyzed on request.

c. Is, for example, personally identifiable information.

d. must be stored in a pre-defined data format.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6. A tool suitable for structured data management is

a. Hadoop.

b. a database management system.

c. a NoSQL database.

d. a file system.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

7. Data lifecycle management

a. covers the life of data from data collection to disposal.

b. concerns structured data, but it is not needed for unstructured data.

c. is done by the Chief Information Governance Officer.

d. protects data against theft.

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