Final Exam

The decision processes and purchasing activities of people who purchase products for personal or household use and not for business purposes

• Consumer Buying Behavior

• Routinized Response Behavior

• Cognitive Dissonance

• Consideration Set

A buyer's doubts shortly after a purchase about whether the decision was the right one

• Cognitive Dissonance

• Question Theory

• Response Behavior

• Evaluative Criteria

An example of impulse buying would be purchasing today's Fortnite skin release catching your interest so you purchased it when you saw it

• True

• False

The five levels of needs that humans seek to satisfy from most to least important

• Dr. Funks hierarchy of needs

• Maslow's hierarchy of needs

• Gespe's hierarchy of needs

• Gates hierarchy of needs

Which of the following are not one of the Maslow's Hierarchy of Needs

• Social Needs

• Safety Needs

• Financial Needs

• Self-actualization needs

Using all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers

• Digital Marketing

• e-marketing

• Social Media Marketing

• Benefit Marketing

The strategic process of pricing, distributing, and promoting products, and discovering the desires of customers using digital media and digital marketing

• electronic marketing (e-marketing)

• ecommerce

• digital marketing

• digital communication design

Anything that reduces a communication's clarity and accuracy

• Noise

• Decoding

• Feedback

• Distraction

A promotion is communication to build and maintain relationships by informing and persuading one or more audiences

• True

• False

A combination of promotional methods used to promote a specific product

• Advertising

• Channel

• Promotion Mix

• Sales Promotion