Chapter 12

Chapter 12

Assessment

Quiz

Other Sciences

9th Grade

Easy

Created by

KELLY GRIFFIN

Used 2+ times

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64 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of communicating with potential customers in an effort to influence their buying behavior is called:

Persuasion

Advertising

Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process that uses logic to change a belief or get people to take a certain action is called:

Persuasion

Promotion

Advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Applying communication skills that promote goodwill between a business and the public is called:

Personal Selling

Sales Promotion

Public Relations

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any direct contact between a salesperson and a customer is called:

Public Relations

Sales Promotion

Personal Selling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the Communicaiton Process, the person who has a message to communicate is called:

encoder

Sender

Receiver

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the Communication Process, the proceess of turning the idea for a message into symbols that can be communicated is called:

Encoding

Channel

Decoding

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the Communication Process, how the message is transmitted is called:

Channel

Encoding

Decoding

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