Visual Identity System of a Brand

Which of the following is NOT listed as a component of a brand's visual appearance in the image?

• Slogan

• Name

• Color

• Logos

According to the text, what is the primary purpose of a brand name?

• To secure a short web domain

• To express connections between the brand's value and the meaning of the name

• To make it easy to spell and pronounce

• To avoid listening to friends' opinions

What does it mean for a name to be protectable?

• It can be expanded in the future.

• It can be trademarked and legally owned.

• It should resonate with people.

• It should be easy to search for online.

What is the primary purpose of clarifying your brand identity before naming your brand?

• To understand the market competition

• To clarify your brand identity, which includes purpose, vision, mission, and values

• To choose a brand name that is catchy

• To finalize the product design

Which aspect of a strong brand identity is described as being able to grow and evolve with the brand?

• Distinctive

• Memorable

• Flexible

• Cohesive

What is red commonly associated with in terms of emotion and intensity?

• Calmness and relaxation

• Passion, desire, and love

• Indifference and neutrality

• Happiness and cheerfulness

Why is red an ideal color for "Buy Now" or "Click Here" buttons on websites and banners?

• It is unnoticeable

• It symbolizes stability

• It attracts attention and encourages quick decisions

• It represents sadness

What does the color orange symbolize in terms of emotion and energy?

• Sadness and lethargy

• Enthusiasm and stimulation

• Fear and caution

• Peace and tranquility

Which of the following is NOT a characteristic associated with the color orange?

• Aggressiveness

• Creativity

• Attractiveness

• Success

How is orange used effectively?

• In calming environments

• In promoting food products and children's toys

• In outdoor sports

• In professional attire