What is Microsoft attempting to transform Outlook into?

• A simple email service

• A service hub for users & third-party services

• A standalone productivity tool

• A basic communication app

Which of the following companies is mentioned as having started with products before moving to platforms?

• Yelp

• Amazon

• Uber

• Evernote

As of 2015, how do platforms generate value according to the document?

• By producing a single revenue stream

• Linking diverse user groups through intermediation

• By offering free services and securing cost-cutting via advertisements

• By limiting user interaction

What critical aspect made Qihoo 360's platform appealing to third parties?

• Its unique antivirus software

• The large user base and unique features

• Its email integration capabilities and diversified marketing campaign

• Its competitive pricing model

Which company transformed its base product into a platform by introducing third-party software for security enhancements?

• Google

• Microsoft

• Yahoo

• Qihoo 360

What is the first best practice to ensure success when transforming a product or service into a platform according to the document?

• Drive rapid conversion to the new platform

• Start with a defensible product and a critical mass of users

• Apply a hybrid business model focused on creating and sharing new value

• Identify and act on opportunities to deter competitive imitation

According to the document, what is a key capability of Amazon that has contributed to its success in transforming products into platforms?

• Leveraging its design capability

• Leveraging its logistics capability

• Leveraging its customer service

• Leveraging its technology infrastructure

Which business model is described in the document as creating value by offering differentiated products for specific customer needs?

• Platform business model

• Product business model

• Hybrid business model

• Competitive business model

What is the main draw for users of 360 Safe Guard software products, as mentioned in the document?

• The core software itself

• The additional third-party products available

• The customer service provided

• The competitive pricing

What was a significant change Valve made to the distribution of their games that enhanced their business model?

• They started selling games directly on Amazon.

• They created a software channel called Steam.

• They limited game sales to physical stores only.

• They increased the price of games significantly.