Technical Terms - Internet (A-Z) - CMP

What does CMP stand for in the context of data management?

• Communication Management Platform

• Consent Management Platform

• Customer Management Platform

• Content Management Platform

What is the main purpose of a CMP for website and app owners?

• Track user search history

• Track user location

• Track user device information

• Track user consent for data gathering

Why is the use of a CMP required to track user data from EU residents?

• To increase website traffic

• To sell user data

• To comply with regulations

• To improve user experience

What is the Transparency Consent Framework (TCF) designed to help websites and advertisers comply with?

• Federal Trade Commission (FTC) guidelines

• California Consumer Privacy Act (CCPA)

• European Union (EU) guidelines

• General Data Protection Regulation (GDPR)

What type of interface does a CMP provide for requesting user consent?

• Slider bar

• Pop-up ad

• Dropdown menu

• Message box

What does a CMP database keep a record of?

• Who consents and who opts out of data tracking

• User passwords

• User emails

• User phone numbers

What does the TCF outline in terms of user consent?

• When it is needed, how to ask for it, how to ignore it

• When it is needed, how to ask for it, how to track it

• When it is needed, how to avoid it, how to ignore it

• When it is needed, how to avoid it, how to track it

What is the purpose of the actual tracking mechanism provided by a CMP?

• Passwords

• History

• Cache

• Cookies

What does a CMP connection to a third-party data processing service allow for?

• Storing user data indefinitely

• Analyzing collected user data

• Selling user data

• Sharing user data publicly

What can users customize using a CMP when it comes to data sharing?

• Which third parties can access their data

• Which websites can access their data

• Which apps can access their data

• Which devices can access their data