Technical Terms - Internet (A-Z) - CPA

What does CPA stand for in online advertising?

• Cost Per Action

• Clicks Per Ad

• Customer Purchase Amount

• Costly Promotion Ads

What determines how much revenue a publisher receives in CPA?

• Time spent on the website

• User clicking an ad and completing an action

• Number of ads displayed

• Number of website visitors

What action might a user be asked to complete after clicking an ad?

• Fill out a form

• Play a game

• Watch a video

• Like a social media post

What does the advertiser pay the publisher based on in CPA?

• Time spent on the advertiser's website

• Completion of a certain action

• Number of impressions

• Number of clicks

How is CPA different from CPL?

• CPA is more specific

• CPL is more generic

• They are the same

• CPA is for online ads, CPL is for TV ads

What is the main purpose of placing a banner or text link on a publisher's website?

• To provide information about the advertiser

• To increase website traffic

• To earn revenue through CPA

• To promote the publisher's products

What might a user be asked to do after being directed to the advertiser's website?

• All of the above

• Subscribe to a newsletter

• Fill out a form

• Make a purchase

What is the basis for the amount paid to the publisher in CPA?

• Completion of a certain action

• Number of ads displayed

• Time spent on the publisher's website

• Number of website visitors

Which term is often used interchangeably with CPA?

• CPI (Cost Per Install)

• CPC (Cost Per Click)

• CPL (Cost Per Lead)

• CTR (Click-Through Rate)

What is the primary factor that triggers payment to the publisher in CPA?

• User clicking an ad

• User visiting the website

• User completing a certain action

• User making a purchase