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Technical Terms - Internet (A-Z) - CPA

Authored by OXFORD SCHOOL

Computers

12th Grade

Technical Terms - Internet (A-Z) - CPA
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does CPA stand for in online advertising?

Cost Per Action

Clicks Per Ad

Customer Purchase Amount

Costly Promotion Ads

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What determines how much revenue a publisher receives in CPA?

Time spent on the website

User clicking an ad and completing an action

Number of ads displayed

Number of website visitors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action might a user be asked to complete after clicking an ad?

Fill out a form

Play a game

Watch a video

Like a social media post

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the advertiser pay the publisher based on in CPA?

Time spent on the advertiser's website

Completion of a certain action

Number of impressions

Number of clicks

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is CPA different from CPL?

CPA is more specific

CPL is more generic

They are the same

CPA is for online ads, CPL is for TV ads

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of placing a banner or text link on a publisher's website?

To provide information about the advertiser

To increase website traffic

To earn revenue through CPA

To promote the publisher's products

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might a user be asked to do after being directed to the advertiser's website?

All of the above

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