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Technical Terms - Internet (A-Z) - CTR

Authored by OXFORD SCHOOL

Computers

12th Grade

Technical Terms - Internet (A-Z) - CTR
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does CTR stand for?

Click-Through Rate

Cost Per Click

Conversion Tracking Ratio

Customer Targeted Response

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does CTR measure in online marketing?

Percentage of ad clicks out of appearances

Cost per conversion

Number of impressions

Conversion rate

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What model is commonly used in online marketing campaigns to measure CTR?

Cost Per Click (CPC)

Cost Per Mille (CPM)

Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do advertisers track the CTR for each individual ad and keyword?

To increase the cost per click

To see which ads are most effective

To reduce the quality score

To decrease the ad relevancy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered a 'good' CTR for search keywords?

3-5%

1-2%

Over 5%

Under 1%

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which metric is also tracked in email marketing along with CTR?

Impression rate

Bounce rate

Open rate

Conversion rate

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the bounce rate measure in email marketing?

Percentage of people who received an email opened it

Percentage of emails sent that were not delivered

Percentage of readers that click a link

Percentage of times an ad gets clicked

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