Technical Terms - Internet (A-Z) - CTR

What does CTR stand for?

• Click-Through Rate

• Cost Per Click

• Conversion Tracking Ratio

• Customer Targeted Response

What does CTR measure in online marketing?

• Percentage of ad clicks out of appearances

• Cost per conversion

• Number of impressions

• Conversion rate

What model is commonly used in online marketing campaigns to measure CTR?

• Cost Per Click (CPC)

• Cost Per Mille (CPM)

• Cost Per Acquisition (CPA)

• Cost Per Lead (CPL)

Why do advertisers track the CTR for each individual ad and keyword?

• To increase the cost per click

• To see which ads are most effective

• To reduce the quality score

• To decrease the ad relevancy

What is considered a 'good' CTR for search keywords?

• 3-5%

• 1-2%

• Over 5%

• Under 1%

Which metric is also tracked in email marketing along with CTR?

• Impression rate

• Bounce rate

• Open rate

• Conversion rate

What does the bounce rate measure in email marketing?

• Percentage of people who received an email opened it

• Percentage of emails sent that were not delivered

• Percentage of readers that click a link

• Percentage of times an ad gets clicked

What is the typical CTR range for social media ads?

• Under 1%

• Over 5%

• 1-2%

• 3-5%

Which factor do search engines consider when determining the relevancy and quality score of an ad?

• Cost Per Click (CPC)

• Click-Through Rate (CTR)

• Impression Rate

• Conversion Rate

What does a high quality score for an ad result in?

• Ad being irrelevant

• Ad appearing less often

• Ad appearing more often and costing less on a CPC basis

• Ad costing more on a CPC basis