Unit 4 Topic 8

Unit 4 Topic 8

12th Grade

13 Qs

quiz-placeholder

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Unit 4 Topic 8

Unit 4 Topic 8

Assessment

Quiz

Other

12th Grade

Medium

Created by

D Costley

Used 1+ times

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13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 4Cs of marketing?

Commodity, Cost, Communication, Channel

Commodity, Cost, Confidence, Channel

Commerce, Cost, Communication, Channel

Communication, Cost, Channel, Creativity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is known as the unique selling proposition of a brand?

Ultimate selling proposition

Unique service position

Unique selling proposition

Unified sales pitch

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

On what factor is the pricing of an insurance policy based primarily?

Demand

Risk

Cost

Coverage

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is essential for people to buy a product, regardless of its quality?

They know about it

They know it is cheap

They understand it is useful

They have tried it before

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify a perceived disadvantage of online banking.

High transaction fees

Limited physical branches

Security concerns

Inconvenient hours

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the 3Ps of services is:

provider

people

personal

production

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Within the retail banking sector, each provider is competing:

more on price and less on product

more on product and less on price

on product and price evenly

less on product and more on service

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