
Unit 4 Topic 8
Authored by D Costley
Other
12th Grade
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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the 4Cs of marketing?
Commodity, Cost, Communication, Channel
Commodity, Cost, Confidence, Channel
Commerce, Cost, Communication, Channel
Communication, Cost, Channel, Creativity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is known as the unique selling proposition of a brand?
Ultimate selling proposition
Unique service position
Unique selling proposition
Unified sales pitch
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
On what factor is the pricing of an insurance policy based primarily?
Demand
Risk
Cost
Coverage
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is essential for people to buy a product, regardless of its quality?
They know about it
They know it is cheap
They understand it is useful
They have tried it before
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identify a perceived disadvantage of online banking.
High transaction fees
Limited physical branches
Security concerns
Inconvenient hours
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the 3Ps of services is:
provider
people
personal
production
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Within the retail banking sector, each provider is competing:
more on price and less on product
more on product and less on price
on product and price evenly
less on product and more on service
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