Technical Terms - Internet (A-Z) - Impression

Technical Terms - Internet (A-Z) - Impression

12th Grade

10 Qs

quiz-placeholder

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Technical Terms - Internet (A-Z) - Impression

Technical Terms - Internet (A-Z) - Impression

Assessment

Quiz

Computers

12th Grade

Practice Problem

Hard

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OXFORD SCHOOL

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do impressions track in website analytics software?

Number of unique visitors

Number of clicks

Number of downloads

Number of page views

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is synonymous with page impressions?

Bounce rate

Page views

Click-through rate

Unique visitors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are unique impressions useful for measuring website traffic?

By tracking ad performance

By counting total impressions

By measuring daily unique visitors

By calculating RPM

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are unique impressions recorded in website analytics software?

By saving a 24-hour cookie

By tracking ad impressions

By calculating RPM

By resetting the record daily

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do ad impressions track in online advertising?

Number of ad clicks

Number of downloads

Number of unique visitors

Number of ad displays

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can webmasters monitor the performance of individual ads?

By counting total impressions

By tracking ad impressions

By calculating RPM

By tracking page views

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is used in combination with RPM to determine the ideal amount of ads for each webpage?

Unique impressions

Total impressions

Page views

Ad impressions

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