Technical Terms - Internet (A-Z) - Impression
Authored by OXFORD SCHOOL
Computers
12th Grade
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do impressions track in website analytics software?
Number of unique visitors
Number of clicks
Number of downloads
Number of page views
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is synonymous with page impressions?
Bounce rate
Page views
Click-through rate
Unique visitors
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How are unique impressions useful for measuring website traffic?
By tracking ad performance
By counting total impressions
By measuring daily unique visitors
By calculating RPM
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How are unique impressions recorded in website analytics software?
By saving a 24-hour cookie
By tracking ad impressions
By calculating RPM
By resetting the record daily
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do ad impressions track in online advertising?
Number of ad clicks
Number of downloads
Number of unique visitors
Number of ad displays
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can webmasters monitor the performance of individual ads?
By counting total impressions
By tracking ad impressions
By calculating RPM
By tracking page views
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is used in combination with RPM to determine the ideal amount of ads for each webpage?
Unique impressions
Total impressions
Page views
Ad impressions
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