Technical Terms - Internet (A-Z) - Landing Page

What is a landing page?

• A webpage that users land on after clicking a link

• A webpage that users land on after opening an app

• A webpage that users land on after receiving a text message

• A webpage that users land on after watching a TV show

What is the primary call to action on a landing page?

• Learn More

• Share with Friends

• Bookmark Page

• Play Game

What is the goal of a landing page?

• Maximize distractions to confuse the user

• Minimize distractions and guide the user to take a specific step

• Provide multiple options to the user

• Encourage the user to leave the page immediately

Where can a landing page entry point be found?

• A personal social media account

• A random blog post

• A private email

• A sponsored search result

What type of data is commonly included in landing page analytics?

• Source/referrer, IP address, platform, and link clicks

• User's name, age, and address

• User's favorite color, food, and movie

• User's social security number and bank details

What is the purpose of including analytics code on a landing page?

• For changing the design of the page

• For tracking and marketing purposes

• For blocking user access

• For deleting the page

Which of the following is NOT an example of a landing page entry point?

• A button in an app, such as 'Upgrade Now'

• A link in a marketing email

• A link in a YouTube video

• A link in a random blog post

What is the main difference between landing pages that use the associated website template and those with a completely different design?

• Color scheme

• Design consistency

• Content similarity

• Font style

What can marketers determine using landing page analytics data?

• The user's shoe size

• The user's favorite music genre

• How effective each landing page is

• The user's pet's name

How can landing page analytics data be used for remarketing purposes?

• Blocking all user access

• Deleting the landing page

• Customizing ads for repeat visitors

• Changing the primary call to action