Technical Terms - Internet (A-Z) - Lead

What is the goal of most online advertising?

• Sell products directly

• Create social media accounts

• Generate leads

• Increase website traffic

What is the process of creating leads on the Internet called?

• Online marketing

• Lead generation

• Digital branding

• Social media optimization

Which type of ads can generate leads by paying for each click?

• CPL

• CPM

• CPC

• CPV

What does CPL specifically measure?

• Clicks

• Sales

• Lead generations

• Impressions

How is a typical online lead created?

• By clicking on an ad

• By making a phone call

• By sending an email

• By filling out and submitting a form

What type of information can be captured in a lead?

• Only email address

• Name, email address, physical address, phone number

• Only phone number

• Only physical address

When might a lead be created when signing up for a newsletter?

• Rarely

• Never

• Always

• Sometimes

What can the captured information in a lead be used for?

• To contact for marketing purposes

• To send spam emails

• To sell to other companies

• To ignore completely

Which service can be used to run ads for lead generation?

• LinkedIn Ads

• Facebook Ads

• Google AdWords

• Instagram Stories

What is the main purpose of generating leads?

• To increase sales or subscriptions

• To improve search engine ranking

• To increase website speed

• To reduce advertising costs