DM - recap Topic 8

Different forms of Mobile Marketing can include ...

(you can choose more than 1 answer)

• Apps

• Coupon-cut catalogue

• SMS

• In Game Mobile Marketing

The most challenging part of Apps Marketing is ​

• creating the app
• getting the customer to download the app itself
• many apps from other competitors
• customers don't use the app

In Singapore, marketing using QR Codes is becoming less effective because ...

• less people have smart handphones

• it is expensive to generate QR codes

• QR codes can expire

• dishonest people have been using QR codes for scams

The advantages of SMS marketing include ...

(you can choose more than 1 answer)

• cost effectiveness

• easy to create and manage

• exciting and fun

• more chances of customers opening and reading it

When doing Mobile Marketing, we need to be mindful of privacy vs notification. This is because consumers ...

• do not trust advertisers

• are wary of sharing data

• do not like to receive constant ads notifications

• value their mobile usage

Which group of customers should marketers target first?

• Marketing Immune

• Easy Going

• Control Freaks

• Connected Marketing Lovers

Which of these is NOT a reason why consumers are annoyed with Mobile Marketing?

• Make them look at their mobiles during working hours

• Receive notifications from senders which they have not approved

• Receive offers that are not in line with their interest or not attractive

• Difficult to opt out of subscription list

Before Katherine executes her Mobile Marketing plan, she needs to ...

(you can choose more than 1 answer)

• seek consent from customers to receive marketing messages on their mobile devices

• find out what issues customers face with mobile marketing

• do a trial run with her colleagues first

• target at the right person with the right message at the right time