unit 12: COMPETITION

We'd almost signed the contract when the other guys ______ and said they wanted more money.

• in the driving seat

• move the goalposts

• flog a dead horse

• be neck and neck in sth

With our market dominance in Asia, we're in an extremely powerful position. We are really ______

• a level playing field

• on the ropes

• move the goalposts

• in the driving seat

A very extensive research and development programme ensures that we're ______.

• move the goalposts

• in the driving seat

• ahead of the game

• a one-horse race

they are so far ahead of their competitors in terms of new products that it has become ______. It will be years before their rivals catch up with them.

• ahead of the game

• a one-horse race

• a level playing field

• a major player

we have exactly the same market share as our nearest rival. According to independent research, we're also______ in terms of sales so far this year as well.

• be neck and neck in sth

• in the driving seat

• a one-horse race

• move the goalposts

The aim is to compete ______with Starkbucks in ever-increasing brewed coffee market

• head-to-head

• on the ropes

• preside over

• ahead of the game

There's no point continuing with the project. It'll never work. We're______. We need to look elsewhere if we're to fight off the competition

• a one-horse race

• in the driving seat

• flog a dead horse

• earmark for sth

Jim Donald ______a 50% decline in the retailer's share price in the last 12 months

• on the ropes

• preside over

• lose out to

• head-to-head

We would like to announce the ______of Julia Lewis as head of sales.

• appointment

• preside over

• lose out to

• replicate

Researchers tried many times to ______the original experiment.

• appointment

• timescale

• roll out

• replicate