quiz marketing

Please mention the five Ps of the marketing mix. (2,5 pts.)

The space that a brand has in a supermarket depends on how many items:

(0,5 pt.)

• It sold the year before

• It sold the month before

• It sold the week before

NLP refers to an approach in communication that aims at:

(0,5 pt.)

• Understanding how the human psyche works

• Analysing how people react to stressful situations

• Changing human behaviour-patterns

The acronym FOMO refers to:

(0,5 pt.)

• Pushing people to buy products online

• Arousing in the potential customer the desire to buy something

• Attracting the customer to look at a product

A market can be divided by...

(2,5 pts.)

The most common ways of promoting products are:

(3 pts.)

A trademark is a graphic element.

(0,5 pt.)

• True

• False

Psychological pricing gives the impression that the customer is buying something at a higher price thanks to how it is displayed.

(0,5 pt.)

• True

• False

Please translate the following term: "Temperatura di conservazione".

(0,5 pt.)

Please translate the following term: "Data di scadenza".

(0,5 pt.)