SM - recap day 1

Isabel is a digital marketing manager at Old Chang Kee. She is exploring different types of Digital Marketing strategies. Which of these are types of Digital Marketing?

(you can choose more than 1 answer)

• Email Marketing

• Facebook, TikTok, Instagram advertising

• Billboard Advertising

• Search Engine Optimisation

In a marketing campaign, what is a "Target Audience" most accurately described as?

• a group of consumers that a business wants to target for its advertisements.

• the group of customers that are most loyal to the brand.

• a group of consumers that a business plans to target with its products, services and marketing activities.

• customers who have joined membership for the business.

The Health Promotion Board diverts its advertising budget from TV to Facebook because Facebook advertising ...

• is less competitive

• can measure results more accurately

• has better ability to target prospects

• is relatively cheaper

Which social media platform has the most monthly active users worldwide todate?

• TikTok

• YouTube

• WhatsApp

• Facebook

Michael is a new age tech savvy millennial. Before purchasing a new laptop, he will ...

(you can choose more than 1 answer)

• check out online communities on laptop technologies

• research on products on company websites

• browse social media for reviews

• call up friends to ask for advice

"Zero Moment of Truth" (ZMOT) refers to ...

• the moment when the customer realizes a product does not perform up to expectations

• the moment in the buying process when the consumer researches a product prior to purchase.

• the moment the customer buy a product

• the moment the customer sees a product in the store or online shop

Which of these statement is TRUE?

• ''Zero Moment of Truth'' describes the consumer's 1st encounter of the brand instore.

• ''Touchpoints'' refer to the locations where customers can feel and touch the products.

• 1 Person's ''Ultimate Moment of Truth'' becomes another person's ''Zero Moment of Truth''.

• In order to attract customers, businesses should have as many social media accounts as possible.

Understanding the "buyer's journey" helps us to ...

• 1. create relevant content to engage customers

• 1. identify the demographics of our customers

• 1. find out how customers travel to our stores

• measure the brand loyalty of our customers