Technical Terms - Internet (A-Z) - PPS

What does PPS stand for in online advertising?

• Pay Per Click

• Pay Per Sign-up

• Pay Per View

• Pay Per Sale

In PPS advertising, what do web publishers get paid for?

• Each click on an advertisement

• Each view of the website

• Each sign-up on the website

• Each sale generated by the website

What is the main advantage of running PPS ads for merchants?

• Increased website views

• Higher commission rates for clicks

• Only paying for clicks that lead to sales

• Guaranteed traffic to the website

Why do commissions for PPS ads need to be high for web publishers?

• To reduce the number of sales generated

• To make it worthwhile to run them instead of PPC ads

• To ensure more clicks on the ads

• To discourage publishers from running ads

What type of products often have commissions under 10% in PPS advertising?

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What is a common commission rate for high-margin items in PPS advertising?

• Exactly 50%

• Under 10%

• Around 25%

• Over 50%

Why do many websites include both PPC and PPS ads?

• To reduce website traffic

• To increase loading times

• To confuse visitors

• To maximize revenue

Which type of ads do not guarantee sales or conversions?

• PPS ads

• PPC ads

• CPC ads

• CPA ads

What is the main difference between PPS and PPC advertising?

• PPS pays for clicks, PPC pays for sales

• PPS pays for sales, PPC pays for clicks

• PPS guarantees sales, PPC guarantees clicks

• PPS is cheaper than PPC

What is the primary focus of PPS advertising?

• Boosting social media presence

• Generating website views

• Increasing sign-ups

• Maximizing revenue through sales