Technical Terms - Internet (A-Z) - SERP

What does SERP stand for?

• Search Engine Results Page

• Search Engine Ranking Position

• Search Engine Optimization

• Search Engine Response Protocol

What information is typically included in each search result on a SERP?

• Author name and publication date

• Number of backlinks and social shares

• Title of the page and a brief description

• Page load time and server location

What are the primary content results displayed on a SERP called?

• Organic results

• Sponsored links

• Search algorithms

• Paid listings

Where are paid listings usually displayed on a SERP?

• Within the search field

• Above the initial search results and on the right side of the page

• At the bottom of the page

• Below the organic results

What do advertisers bid on to display their paid listings on a SERP?

• Keywords

• Page load time

• Social media followers

• Number of images

What options may be included in a search engine's SERP besides web search results?

• Weather forecasts

• Online shopping recommendations

• Social media feeds

• Images, Video, and News searches

What is the purpose of using search engine optimization (SEO) techniques?

• To block search engine crawlers

• To reduce the loading time of web pages

• To increase the number of paid listings

• To improve the ranking of pages on SERPs

What may be found at the top of a SERP page?

• Page navigation buttons

• Search field showing the user's most recent query

• List of sponsored links

• Advanced search options

What determines the order of search results on a SERP?

• Number of ads displayed

• Relevance to the search phrase

• Website popularity

• Page layout design

What type of text may be included in the description of a search result on a SERP?

• Snippets of text from the page containing keywords

• Emoticons

• Randomly generated text

• ASCII art