Technical Terms - Internet (A-Z) - SMM

What does SMM stand for?

• Social Marketing Management

• Search Media Marketing

• Social Media Marketing

• Social Media Management

Why do organizations develop a presence on Web 2.0 websites?

• To reduce marketing costs

• To improve search engine rankings

• To reach users who do not know about the organization

• To increase website traffic

How can businesses gain exposure on social networking websites?

• By creating custom social media profiles

• By sending emails to users

• By distributing flyers

• By running TV commercials

What is one way companies attract users on social media?

• By not interacting with users

• By creating long posts

• By posting infrequently

• By providing special offers

Why is SMM typically used to supplement other online marketing methods?

• Because it is expensive

• Because it is not effective

• Because it is difficult to stand out

• Because it can reach large numbers of users

What do most companies rely on to generate traffic to their websites?

• Social Media Marketing

• Web advertising and SEO

• Email marketing

• Print advertising

What is the main advantage of social media marketing for businesses?

• Slow growth

• Limited reach

• Low cost

• High cost

How do organizations build their own communities on social media sites?

• By not posting updates

• By ignoring users

• By adding users as friends or followers

• By deleting their profiles

What is the purpose of creating custom social media profiles?

• To decrease brand recognition

• To confuse users

• To build brand recognition

• To limit user engagement

Why is it difficult for companies to stand out on social networking websites?

• Because they cannot join these websites

• Because users do not use social media

• Because they cannot post updates

• Because just about any company can join